Ira is an independent creative director working in open source and decentralized tech. She helps tech founders build brands that accelerate early adoption and funding.

After years working for global brands like Mercedes-Benz and Lindt and fintech giants like Deutsche Bank and Wirecard, she joined Web3 in early 2018 and has since served as a creative director at companies big and small, translating complex tech into brand identities that shift how projects are perceived by users and funders.

These days, she runs her own design consulting practice and serves as a fractional creative director across several decentralized tech projects, three of which are attending DWeb Camp 2026.

Ira has been a core DWeb Camp organizer since 2020.