Brand Lab is a DIY workshop for developers-turned-founders who are launching their product to market and want to attract first users and early funders.

After attending this workshop, you will be able to:
* adjust your product reputation from “what we have” to “what we want,”
* make your product positioning work for you, not against you,
* communicate tech features in a way that sparks curiosity and desire,
* make your product visually stand out in the market,
* create a brand image that wins the hearts and minds of early adopters,
* involve partners and the community to create a tighter bond and build trust,
* plan a seamless visual experience that embeds your product in people’s memories.

Here’s what you should expect
https://nezhynska.com/brand-lab

Where this workshop appeared so far:
Devconnect ARG ▪ ETHDenver Camp BUIDL ▪ Devcon 7 and 6 ▪ ZuConnect at DevConnect IST ▪ IPFS Camp ▪ DWeb Camp ▪ Regens Unite ▪ Web3Summit ▪ Funding the Commons Builder Residency in 2023 and 2025 ▪ World Information Architecture Day ▪ Codemotion

What will you need for this workshop? **
This workshop is for founders who already know whom they’re building for, what problems they’re solving, and how their market playground looks today. Solid ideas — or at least plans — on these three aspects are the ingredients we will work with. If you don’t have them yet, message me in advance, and we’ll see what we can do.

Detailed run of show:
1. How is reputation accumulated?
2. Three layers of project reputation stack.
3. Rational layer: Market research, positioning, audiences, alternatives.
4. Emotional layer: values, users’ fears and aspirations. What makes people say “Yes!” Brand personality.
5. Sensory memory layer: design taboo, core identifiers, communication consistency. Launching scrappy but seamlessly.
6. Rules of testing before you launch.
7. Q&A and takeaways.